Link Building for Success Part One

Google prizes all links above even the greatest optimized content when it gives your website a PageRank.
Google is all about links.
(it loves ‘em; eats ‘em for breakfast, lunch and dinner).(it sucks them in and assimilates them and then goes on looking for more.)
When people find links they like the look of, they click on them
, and Search Engines follow them to discover your site, and then they can categorise your website and list it appropriately.
Links are what makes the Internet tick (they ARE the “net” itself) and so every site needs them.

Links make the Internet what it is today.
They’re important for several reasons:

1) People will click on them and discover your site.

2) Search engines follow them to discover your website, and find out what it’s about.
3) Search engines consider the quality of those links in addition to the quantity of them to be an good indicator of your pages’ importance.
4) Search engines also consider the link text (the text you see in a different color to click on) to be important in determining what your website’s about, and thus in determining for which search results your site will appear.

The simple truth is, without links to your site, the search engines will give little importance to your site, and people won’t be able to find it… and will probably never find it.

RELEVANT LINKS ONLY PLEASE.

The Search Engines give the most weight (in terms of where they place your page in their results) to links from web-pages that are closely related to your own
These are called “relevant links.” If you’re a song writer, for example, it would be more helpful to you to get a link from a web-page about lyrics, bands, singers or any combination of those topics.
In contrast, a link to your painting site from a car dealer or a veterinarian would be pretty irrelevant and pretty useless.

The Search Engines consider relevant links to be way more important, than links from websites unrelated to your own. They carry more weight get you further up the rankings too.
And, if you can get a link from a relevant page that also contains your keywords in the link text, then that is the ultimate goal.

GET GOOD LINK TEXT

Your link text (the words that you click on to activate a link), is very important, too. Having the right link text will help you get found when someone searches for those words or phrases.

You may not always get the chance to choose the words someone uses to link to your site, but if you’re in a position to specify the link text (as in a reciprocal link exchange, or in a directory submission), suggest one that contains at least one of your keyword phrases.

Here is an example to test your knowledge … Which of the following two examples of Link Text would you use to link to the fictional Blue Towers Hotel website ?…

Blue Towers Hotel , or…
Blue Towers Hotel – Quality accommodation in Chicago

The first link text doesn’t give people (or Search Engines) any idea of what the site is about, it is purely a name of a business. Only do this if your trading name is Microsoft. (insert big cheesy grin here.)
The second includes some keywords and so has the power when used enough times, to boost your PageRank and get you higher in the search results.

Almost all links are good, but ones with your keywords in them will shoot you up the rankings faster than you can say ‘Google Rocks’.

That is the end of Part One. See the next part to conclude the article.
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THERE ARE MORE TYPES OF LINK THAN YOU THINK!

One-way links: These are just from website A to website B. Website B doesn’t link to website A. Most links on the Internet probably fall into this category and they are the most desirable type of links. It should pointed out that search engines also consider one-way links more important than reciprocal links…

Reciprocal links: These happen when you exchange links with another website – preferably one with a subject related to yours – that’s a reciprocal link. Find other sites in your field – even competitors – and offer an exchange of links.

For best success, link to the site in question before you email them to ask for a reciprocal link. In your email, tell them where to find their link. If you don’t hear back from them after a reasonable amount of time (perhaps a month), you can remove the link from your page.

Reciprocal links are less desirable than one-way links, they’re given somewhat less weight by the search engines. However, they might carry less weight, but it’s still worthwhile to exchanging links with sites related to your own, which may be of interest to your visitors. You probably want to be careful about who you link with; don’t accept every “let’s exchange links” offer that lands in your inbox. (Links to spammy or low-quality sites won’t help you or your visitors.)

Natural links: Over time, people will discover and link to your site because they like it; these “natural links” are extremely desirable too.

To encourage natural or “organic” links to your site, always publish articles on your website that will be very useful to your visitors. In short, add new articles every day if possible. Google loves new content and quickly gobbles it up into it’s databases for retrieval later when searched for.

It can also be helpful to have a “link to us” page to make it easy for people to link to your site.

Here are some other link examples:

Paid links: It is possible to pay for a link in a web directory or on another site. Though it’s usually not necessary to buy links (and Google frowns upon some types of link buying and selling), if you’re going to do it, make sure to buy your link from a quality site somehow related to your own.

Internal links: These are to pages on your own website. These type of links are completely within your control and can have an overall effect on the way you get listed and indexed by the search engines.

Use brief, descriptive text links. For example, if you sell Real Estate, a link on your pages reading “homepage,” is clear enough, but it’s better to use the key words of the product you sell. This helps the search engines understand that the page being linked to is about “Your Product” – not about “homepage.”

You begin to sense how devastatingly simple and powerful this is, right?

Image links; Search engines can’t read images. So, if you’re linking with an image, use “alt” text to describe the web-page the image leads to. An image tag might read something like this:

>img src=”/images/articles/product.gif” alt=”Your Product”>

SO, I KNOW I NEED THEM BUT HOW DO I GET LINKS?

You can use social networking sites like Twitter and Facebook and they work for loads of people. You have to work on for hours and hours to generate any interest but it can be very rewarding.

Submit your site to web directories: Directory links are great. They’ll have your keywords in the link text & description, on a page with a topic relevant to yours. People browsing through the directory can find your site as well.
Submit your site to the best general directories & specialized topic directories.

Sites in your field: When you find a website similar to yours (even that of a competitor!), or on a related topic, consider asking them for a link. Don’t forget informational sites, professional organizations, & forums.

Go local: Your place of employment, friends, clients, school, local organizations, or businesses you deal with may link to you.

If you’re an artist, ask local galleries, other artists & art supply shops. Musicians, ask local venues, music stores, gear manufacturers, band-mates. Writers can get links from their publishers & fellow writers and so on…

You know more likely places to get links than you think you do! A little brainstorming will turn them up.

Forums & Emails: If you participate in online forums or discussion boards, put a link to your website in your signature (if it’s permitted). Every post you make will give you a link. (although the importance and weight of a link of that type is not anywhere near as great as normal website links.).

It will happen naturally: If your site offers something of value, folks will begin to link to it because they want to. And, some of these links will be from relevant sites.

You can encourage your visitors to link to you by including a “link to us” page that provides link code & some graphics.

YOU NEED LINKS TO YOUR SITE…

…you’ll be lost without them. There are many other things you can do to promote your site as well but in terms of your website being found by the Search Engines there’s nothing as important as getting links to your website!

Good luck with your site! That is the end of Part Two.
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You’re no doubt familiar with the basic concepts of search engine optimization, but are you familiar with SEO organic methods? While search engine optimization is a very important aspect to any online business’ marketing plan, it’s become increasingly standardized and mechanized. Many SEO services and applications simply use the same basic plan to enhance a web site’s search engine rankings.

This has led to a lot of marketers using nasty search engine optimization methods to get results. These types of methods can be great for generating traffic, but in the end they make the Internet an uglier place. These methods, known as “Black Hat” SEO methods, are just a bad idea. Not only do they frustrate potential users of your web site, they may not even work forever…

You see, Google and other search engines are constantly looking for ways to defeat Black Hat SEO techniques. If their efforts are successful – and really it’s just a matter of time before they are – your time and money may be wasted. Why spend money on search engine optimization that could be useless in just a few months? Worse yet, search engines aren’t just knocking these sorts of sites down in rank; they’re totally removing them from search results.

Some of these Black Hat methods include using cheap labor or robots to perform a number of tasks. For instance, sometimes these services will sign up to tons of forums and or social networking sites and simply spam the link to a site everywhere possible. This is a definite annoyance for many webmasters, who end up with sites cluttered in meaningless links.

Link farms are another common type of Black Hat SEO. These sites are knockoffs are legit online directories, and are packed with links, many of which lead to very poor web sites. Some of them just link back and forth between each other and the link site, causing users to get lost in a sea of useless information. SEO organic techniques can be a great alternative to some of these Black Hat search engine optimization plans.

The main thing that people associate with web sites is their domain names. Domain names that feature the keywords that your website is targeting are a great start to organic SEO. Another, related, search engine optimization idea is to customize your web site’s title the same way: feature the keywords that your site targets. Both of these elements are factors that search engines use to rank a site.

There are many more ways to optimize a site with an SEO organic plan, but these tips will get you started.

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Why can it go wrong?
It is very easy to fall for the trick of thinking that people are searching for the terms you think that they are. I have had customers ask me to help them optimise their websites for search terms that I have then done research on, only to find that there is no search engine visitors.

If you spend loads of time and effort preparing your website and are working on the incorrect search keywords, then you are potential to see without doubt no change in the traffic levels. What do you do?

Researching the correct terms
The first thing to do with any website is to think of some basic search engine keywords and then use one of the visitors estimator tools to check that these terms do actually get traffic. These tools will not merely confirm whether the terms are seeing any traffic, but they will also suggest longer search terms that include your keywords. And a few of these will be easier to work on than the shorter terms.

Checking the strength of the competition
Next, with your candidates of likely keywords to use, you then have to try several of these searches for yourself and decide whether you think there is too much competition. This might be very difficult for the beginner and you might end up spending loads of time on trial and error, but with patience you should get there.

An indicator of whether masses of people are competing for the same keywords is whether the websites on the first page of Google look optimised for the terms. If they are, there will be the keywords in the header title and description and headings on the page. If these are omitted, then the sites are getting to the top of the listings by accident. This means that with some work you should be able to see good results.

And that is basically it. Research your keywords, check them out and then work on them. With the proper keyword research you should see lots of new visitors.

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However, you will discover specific points that will, if implemented inside the use from the program for solutions within the most fertile ship. Let us focus on some of these tips:

Limit the number of keywords in your article to a maximum of six: It’s extremely essential to write articles for submission to top quality article submission services. Even though several keywords just isn’t a dilemma with the question of submission services and article directories, but search engines if the keywords are numerous, then it is possible to be a trouble if the web internet site from the show in their repertoire priority management.

Check the paper ahead of sending: Always remember to break one of the most crucial sentences, with no infringing soundbite-oriented. This makes the content extremely catchy and reading your article is simple, the items you say about the article to understand.

The right alternative of categories from the presentation from the article: During the presentation of their articles, it must be quite careful on the places you send tag think a. Always remember to send their papers in places wherever groups within the category tag. This will aid to draw a sort of visitors who visited your site. But whenever you publish your article on the location exactly where the categories do not correspond not for the topic of one’s article, is also benefited.

Prevention of links inside content on the article: By no means try to insert links, a site from the content of the article. Remember, your work is to read the reader with its contents and not tell them to draw on other sites.

Be original: Try not to copy and as component with the web site content on the article. Article submission services show a strict opposition purely copied content template sites. Therefore, try to generate the content of the article as authentic as possible.

If look for is needed: although writing articles, you possibly can not refuse one thing within the subjects they write to write. Often the content of one’s article with data and outcomes to date. This will result in visitor numbers automatically on your site.

If your order down in writing prior to submitting articles to article submission services, then publish your site you’ll also enjoy the items by high-quality content, the true estate services to article submission sites concentrated.

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Do YOU want to know how to Rank your website Higher in Google?

Basically there are several ways you can get your website ranking higher in Google.

Firstly design your website so that it is Search Engine Optimisation friendly, meaning that your website is designed the have the following:

* Related Keywords and Phrases for the product or service that you are offering.
* Content is another huge factor when it comes to ranking high in the Google search engine. Make sure you think this out properly and thoroughly describe your product or service keeping in mind the end user.
* Internal Link Building; just as external back links are important to your website’s page rank your internal linking structure is of the same importance. When the internal pages of your website are created, an internal link is then used to get access to that page. The important thing here is to let the internal link’s anchor text contain the same keywords your original article has. For example when linking to your article that is called “Search engine optimization Tips” from another page don’t give the link the title “SEO Tips” or “Optimization” but instead call it “Search engine optimization Tips”.
* Fresh Content: Writing fresh content and adding it your website on a regular basis as the Google crawler loves looking ta fresh material.

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EXTERNAL LINK BUILDING OR BACKLINKING

External Link Building or Backlinking are incoming links from other websites to your website. Inbound links were originally important (prior to the emergence of search engines) as the first means of website navigation; today their significance lies in search engine optimization (SEO). The number of back links is one indication of the popularity or importance of that website or page rank, this is then converted to a page ranking by Google.
The more the back links the greater chance your website will rank higher. You can create backlinks by writing articles that are related to your website subject with a link back to your website and then place them on blogs or article websites and leave your website link on that article. You can also upload videos to Youtube or similar websites and also leave a link to your website.
You can also pay SEO companies that will create the backlinks to your website.

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GOOGLE ADWORDS (PPC or Pay Per Click)

Google Adwords (PPC or Pay Per Click ) – While organic Search Engine Optimization generates traffic, it is not “instantaneous.” Utilizing search engine marketing programs such as pay per click (PPC), traffic can be received in a matter of days instead of months. You will find these ads on the right hand side of the Google search engine.
As a result, every business should have a PPC program for their targeted keywords. With PPC you can set up an ad campaign or multiple campaigns, setup your daily budget and what you are willing to pay per click for each keyword that you have entered. Based on the cost of each keyword your ad campaign will be placed accordingly, this means that the campaigns are ranked by cost per keyword and based on this cost you will be bidding for positions on the front page, which happens automatically. For example you may have set your Max PPC at $1.50 for the phrase “website design Sydney”. If another company is willing to pay $1.80 per click then he will automatically rank higher than you on the list, otherwise if it is below your PPC cost then that ad campaign will be positioned under your campaign.
Google Adwords can show you reports and has many great features to improve your campaigns and calculating what your estimated daily budget and Cost per click should be.
You can manage yourself by creating a free online account or get a professional that will setup your campaign and maintain it based on your agreement with that individual or company.
Adwords is a great way to get traffic to your website, which in turn increases your revenue.

Conclusion
I cannot stress the importance of creating a well structured and content rich website. Make sure when you are dealing with a website design firm that you see websites that they have designed and depending on the keywords of that website do a Google search yourself, this will help determine the website designer’s skills before you even start with.
In a nutshell, if you follow all the correct methods or techniques that have been mentioned above, and this is to get your website ranking higher than you are on your way to making serious money online.
I hope that this has helped you and good luck with your online business.

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You can find different affiliate marketing techniques that you can use. Each one of these techniques and methods aim at upping your web site traffic. You need to locate a means for internet users to locate your internet site. To get this done, you need to put yourself in the shoes of the prospective visitors and future clients to see the web through their eyes. Where would they usually go every time they need up something on the net? The answer is the search engine.

People usually hunt for something using a search engine and click on the top results these engines give. Therefore, you must use the right website marketing techniques to obtain a high search engine ranking. To achieve a high ranking in search results, you should use several website marketing techniques. Search engine marketing is some methods that are directed at increasing the visibility of the site in search results. Since the search engines indexes sites by taking a look at its keyword density, your site’s content should have favourable keyword density which is search results friendly. Content is just about the most critical affiliate marketing technique itself. If you have excellent content that may be aimed at achieving a high optimization and also provide information, then you can expect a superior search engine ranking.

Aside from the traditional marketing techniques such as print ads, billboards, brochures, testimonials, flyers etc. you should use other more effective affiliate marketing processes to gain more website traffic. One of the most popular website marketing technique today is using articles. Writing and article marketing can be an extremely powerful way for promoting your websites, products, and services.

By writing short articles about the topic related aimed at your web, it is possible to offer these content articles for other site owners or newsletter publishers make use of by submitting the crooks to articles directory.

These directories get spidered by the major search engines on a regular basis due to high value of the content they furnish. If you have not yet been acquired by the major search engines this is actually the easiest way to get them to find you. In addition, you get experience of those that try to find articles in the directories to use on their sites.

After they make full use of your articles on their websites or within their newsletters, you’re going to get the credit since the author along with a hyperlink to your website. Not merely are you going to gain visitors, nevertheless, you will benefit from the hyperlinks which have been created.

This affiliate marketing technique is now used by thousands of site owners. It is usually more popular because of its relatively high rate of success in attracting high website traffic.

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Radical changes were required from what Skirmish had when Asylum’s Designers and their SEO Services took over their internet marketing.    For the first time Skirmish realised that their website had to inform their prospective customers but more importantly engage their customers and provide a strong call to action. Lead generation is paramount when any consumer facing business moves its marketing onto the web.  Asylum’s recreation of a web site for Skirmish transformed the way Skirmish was perceived on the Internet and their website encouraged responses from their site visitors in the form of brochure request and enquiry forms.  Now Skirmish had a constant stream of prospect customer contact details which would eventually lead to a huge marketing database for their business.

having a website is not much help unless people can find it easily in the search engiens  Yes you can pay for advertsing space on their results page, and in a competitive market you’ll eithe run out of CPC budget requesntly and disappear out off the page or be shocked at how big your advertising spend is each month to maintain your place and receive quality visitors.  Much better to find a Search Optimisation Optimiser who actually understands your customer requirements, speaks understandable English and can demonstrate on multiple websites how their SEO Services are currently working for other clients.

A strong point of Asylum SEO Services is its vast marketing experience and customer centric approach to online website functionality which they bring in to every project they are associated with.  Besides explaining to Skirmish what is happening with Skirmish’s site and their competitors, they also provided expert advice on other areas of online marketing tactics, were creative in coming up with solutions to problems and always knew what was happening with their competitors sites, code enhancements and changes being adopted by Google in their search algorithm.  This developed over time where various areas of Skirmish had various websites all being promoted on the sound judgement and advice of Asylum SEO services over a period of eight years up until recently

So what caused the two to go their own ways?  The paintball sector is a competitive market place with the market leaders always looking to capture a higher market sector.  This ensures everybody is kept on their toes.  Asylum were asked to create a new website to replace Skirmish’s ailing core lead generator which had been in service for going on 8 years without a major overall.  Skirmish had led the way with so many first over the eight years – that they looked to Asylum to create something which would ensure their No.1 success in the changing world of Google in the coming years. Asylum came up with a project concept which would bring some new firsts to the market, however the code development ran substantially over and soured the relationship to the point of losing respect for each other.

Asylum SEO Services  have continually out manouvered Skirmish competitors with providing top results for Skirmish for 8 years  Its clear to me that now its time for one of those competitors to snap Asylum SEO Services up and consolidate Skirmish’s loss in a fiercely competitive environment.

Some business owners pay professional services to make their website competitive, increase the page rank and thus attract more people’s attention. The higher the level of free traffic, the better the chances to make sales. At least, that’s the first impression under the circumstances. Sometimes you make no sale in a hundred page accesses. How is this possible? Such a situation takes us back to the choice of keywords. And I will show you how it works.

Let’s say you promote pet food. The keywords you select should be very relevant for your domain, or you risk to attract numerous visitors that are only after information but would never buy something. Thus, instead of using short keywords, you should go for the so called long-tails that are more specialized. If there is too big a discrepancy between the free traffic you get to your website and the sales, then, you should check your keywords status.

Maybe you need to redefine your advertising campaigns and go into search engine optimization all over again. A good solution for making the right keyword choices from the very beginning is to use some keyword selecting tools that identify the highest in demand keywords and provide you with full listings of terms. It is then up to you which of these to use to increase free traffic efficiently, either for the website indexation or for article marketing purposes.

You could do a bit of reading about the rules that make free traffic advantageous for businesses. You will inevitably find tips and suggestions from more experienced marketers or from marketing experts. Carefully select the strategies that best correspond to your business situation and then implement them. Good luck!

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So the big question is, do article spinners do what the set out to do. Before that question can be answered an understanding of what an article spinner is and what it does needs to be reached. The purpose of spinning articles is to create unique content that can be syndicated through article directories like ezinearticles.com and articlesbase.com and thousands of others. By creating and uploading unique articles to each article directory the advocates and developers of article spinning software claim that each article will escape Google’s duplicate content filter and stand a better chance of ranking.

Article Spinning and Indexing

But first the article has to be indexed. Prior to indexing search engines have no idea what the page is about so there is no advantage given to unique content over duplicate content when it comes to indexing a page for the first time. How long it takes to be initially indexed depends on multiple factors, how well the page is linked from other powerful pages within the site for example. However, none of these factors have anything to do with how unique, how well written, or how complete the article is. Article spinning gives no advantage in this area.</p

Article Spinning and Host Crowding

Host crowding is a filter that limits the amount of results returned from any website in response to a search query. In effect only two pages can be returned, these can be grouped together in the search results with the second result slightly indented or they could be pages apart. The problem host crowding presents to authors is that there may already be tens or even hundreds of pages already targeting the term they want to chase.

You can check how many pages there are on ezinearticles.com targeting Article Spinning by using Google’s advanced site: search

“Article Spinning” site:ezinearticles.com

This search produces 8 results, so before any page targeting “Article Spinning” will appear in the Google’s SERPs you need to outrank these pages locally. 8 is not a threatening number but keep in mind that some of these pages may already have inbound links as part of a sustained SEO campaign. Article spinning gives no advantage in this area.

Article Spinning and Duplicate Content

Although Google have publicly declared there is no duplicate content penalty, they do filter overly similar or duplicate content. Content that is deemed overly similar can only be seen if you navigate to the last page of results and click on the link ‘repeat the search with the omitted results included’. While it’s true that article spinners can create articles that are unique, readable to humans and pass Copyscape’s plagiarism test with flying colors, it all becomes academic unless they can sneak under Google’s radar too.

Document Normalization

It may seem that search engines are able to read and understand words and decide what pages are relevant for a given search. Well, search engines are contextual and they do base their rankings based on the words that make up pages and the links that point to those pages but they don’t read words in the conventional sense.

Document Normalization is an essential step in every search engines algorithm; it allows them to look at pages on a level playing field by removing the noise and concentrating on the words that have true meaning. This means that many words are simply ignored, these words are called function words and account for approximately 40% of any article. Although function words are ignored by search engines but are required by human readers and include words like ‘the’, ‘and’ etc. Function words are necessary if you want human readers to enjoy and understand your writing; this limits article spinning to effectively working with around 60% of the total words on a page.

Content Words and Function Words

In every language, you have two different kinds of word:

• content words – e.g. car, phone, liberty, celebrity, etc.
• function words – e.g. and, but, to, the, etc.

Content words hold some kind of meaning; we can visualize a car is or understand the concept of liberty. Function words don’t hold meaning; ask yourself, what is the meaning of ‘the’? Search engines strip documents of function words in order to focus on words with meaning. It is useful to know this, as it is what a search engine will be doing to the words in every article you write and syndicate.

Search engines employ a list of stop words in order to strip web pages down to a skeleton of content words. This stop list is a list of commonly used words, function words, verbs, prepositions, etc, which it removes from the page and helps the search engine determine what the page is about. This is all part of the Document Normalization process search engines performs upon web pages in order to determine the relevance of each page objectively.

The complete document normalization process search engines perform upon web pages when indexing a document is as follows:

Linearization and Tokenization

Markup tags (html code), punctuation and capitalization are removed from a page, the search engine moves through the page systematically, working from top to bottom and left to right, removing content from tags as it finds it. This action leaves the page as very basic text file containing one continuous block of words.

Regardless of whether the above paragraph was original or the result of article spinning it would be reduced to:

markup tags html code punctuation and capitalization are removed from a page the search engine moves through the page systematically working from top to bottom and left to right removing content from tags as it finds it this action leaves the page as very basic text file containing one continuous block of words

Filtration and Stemming

The search engine applies a stop list to remove commonly used words from the document. This leaves us with only content words. The remaining content words are then ‘stemmed’. That is to say that the remaining terms are reduced to common word roots (e.g. ‘techno’ for ‘technology’, ‘technologies’, ‘technological’).

And again whether the above paragraph was original or the result of article spinning it would be reduced to:

markup tag html code punctuat capit remov page search engine move page systemat work top bottom left right remov content tag find action leav page basic text file contain continu block word

Just over 40% of the words used in the original text were stop words which is about the norm for any webpage or article. In reality this means that a 300 word article is going to be reduced to around 180 words. There is also the target keyphrase to take into account, say for example the article was targeting ‘Article Spinning Software Review’ and that it was used five times in the article. None of these words are stop words so our 300 word document in reality offers only 160 words in which to make it suitably unique in order to pass Google’s duplicate content filter.

This is where the real headache starts for anyone using article spinning software, you can’t replace words with words that share the same root because it won’t make one bit of difference to the way search engines see the page. As I said earlier, search engines don’t read words in the conventional sense, and while it is possible to spin articles that are grammatically correct, readable and pass Copyscape’s plagiarism test, it is a lot harder to fly under Google’s radar.

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